Entrepreneurship Research Part 1: Understanding Market Research Strategies

The BRIDGE Entrepreneurship Open Learning Series: Start Your Journey

So, you’ve got an idea for a product or service. Great! The last thing you want to do is create a business plan around something that no one wants. How can you try to avoid this? As early-stage startups, market research can help ensure you’re reaching the right audience with a relevant product or service, and finding the best information to make good decisions.  

Welcome to Entrepreneurship Research 101 Part 1: Understanding Market Research Strategies.  

By the end of this module you will: 

• Be able to differentiate between primary and secondary market research.  

• Have familiarized yourself with the various market research methods. 

• Identify questions you want answered about your industry, customers and competitors. 

Take a screenshot of the summary page if you are completing this module as a grade. 

A caption transcript, instructor guide, and video file are available as assets.

Other modules in the University of Toronto Scarborough The BRIDGE Entrepreneurship Open Learning Series include:

• Self-Assessment: Are you an Entrepreneur?
• Value Creation and Exchange Part 1
• Value Creation and Exchange Part 2
• Entrepreneurship Research 101 Part 2: Identifying and Finding Industry Research

Start your entrepreneurship journey with The BRIDGE’s New Venture Program open learning series and explore basic business principles to help perfect your business plans and pitches.

This module is developed by Sarah Shujah, Mariana Jardim, Carey Toane, Bill McConkey, with additional contributions from Al Hearn, and David Fenton.