ADMS 2200: Self-Paced Library Research Module

Description

This module will help ADMS 2200 students complete their group marketing plan assignment. It covers the following topics:

• Slides 3-5: Getting Help from a Business Librarian
• Slides 6-8: Your Assignment
• Slides 9-16: Market & Industry Research (covers the databases IBISworld, Marketline Advantage, Passport & SimplyAnalytics)
• Slides 17-23: Business Article Research (covers the Library's Omni search interface and business article databases)
• Slides 24-25: Accessing APA Citation Resources

While the video content includes closed captioning, you can also access a copy of the video transcripts from this document.