{"panels":[{"content":{"params":{"text":"

Inbound logistics refers to the arrival of raw materials. For instance, Although doughnuts are seen by most consumers as notoriously unhealthy, the Doughnut Plant in New York City has carved out a unique niche for itself by obtaining organic ingredients from a local farmer\u2019s market.<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"aa369327-37eb-4163-b3f2-f14bbf0ae7ba","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Inbound Logistics"},{"content":{"params":{"text":"

Operations refers to the actual production process. Operations at the Tim Horton\u2019s or other such restaurants are trade secrets. It\u2019s nearly impossible to make a coffee that tastes like Tim Horton\u2019s French Vanilla at home unless you have coffee powder from Tim Horton\u2019s.<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"700c37f0-5354-4a40-8568-6a3e774d42eb","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Operations"},{"content":{"params":{"text":"

Outbound logistics tracks the movement of a finished product to customers. For instance, one of Southwest Airlines\u2019 unique capabilities is moving passengers more quickly than its rivals. This advantage in operations is based in part on Southwest\u2019s reliance on one type of airplane (which speeds maintenance) and its avoidance of advance seat assignments (which accelerates the passenger boarding process).<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"87d399ab-e320-4bf1-95e4-83a8665b364a","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Outbound Logistics"},{"content":{"params":{"text":"

Attracting potential customers and convincing them to make purchases is the domain of marketing and sales. For example, people cannot help but notice Randy\u2019s Donuts in Inglewood, California, because the building has a giant doughnut on top of it.<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"013971ee-64c1-43a3-be56-52b7c3a0ee19","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Marketing and Sales"},{"content":{"params":{"text":"

Service refers to the extent to which a firm provides assistance to their customers. Voodoo Donuts in Portland, Oregon, has developed a clever website (voodoodoughnut.com<\/a>) that helps customers understand their uniquely named products, such as the Voodoo Doll, the Texas Challenge, the Memphis Mafia, and the Dirty Snowball.<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"8b69b0af-d4c7-4c62-8718-cb155dd19c7e","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Services"}],"hTag":"h2"}

Porter's Value Chain: Primary Activities

Description

Kiranjot Kaur