{"iconType":"icon","icon":"plus","color":"#981d99","hotspots":[{"position":{"x":19.2,"y":13.479923856431158},"alwaysFullscreen":false,"content":[{"params":{"text":"

The Era of Relationships<\/strong><\/p>\n\n

\n\t
this era is defined by establishing and maintaining a relationship or a connection with the customer<\/li>\n\t
advertisements are created to appeal to emotions, feelings, loyalty, etc.<\/li>\n\t
\"cause\" advertising is also popular; a product or service is associated with an ethical cause (political, environmental, societial, etc.)<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"c401cb66-8013-48c1-9713-6932e55cf00b"}]},{"position":{"x":50,"y":50},"alwaysFullscreen":false,"content":[{"params":{"text":"
The Era of Sales <\/strong><\/p>\n\n
\n\t
this era is defined by a focus on selling and price; competition with other companies offering similar products and\/or services was fierce<\/li>\n\t
advertisements frequently used \"promotions\" to attract buyers; \"buy a car, get a free toaster!\", or other buy one, get one for free attention-getters<\/li>\n\t
a skilled salesperson was seen as being very important to the success of a product or service during this period<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"b7c5265e-d75f-4a2e-b8b9-8b434fcecdee"}]},{"position":{"x":82,"y":60.53183735280797},"alwaysFullscreen":false,"content":[{"params":{"text":"
The Era of Production<\/strong><\/p>\n\n
\n\t
the focus of this era was on the quality and\/or availability of the product or service itself<\/li>\n\t
advertisements were usually fairly straight-forward and not \"flashy\", containing the facts about the product or service, and sometimes explaining in great detail the quality; products or services \"spoke for themselves\"<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"1c8355a9-471d-4348-af3d-1c490ed140dc"}]},{"position":{"x":92.4,"y":18.939297441123188},"alwaysFullscreen":false,"content":[{"params":{"text":"
The Era of Sales <\/strong><\/p>\n\n
\n\t
this era is defined by a focus on selling and price; competition with other companies offering similar products and\/or services was fierce<\/li>\n\t
advertisements frequently used \"promotions\" to attract buyers; \"buy a car, get a free toaster!\", or other buy one, get one for free attention-getters<\/li>\n\t
a skilled salesperson was seen as being very important to the success of a product or service during this period<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"fb261ff9-d2ef-474b-a122-082c16a701b6"}]},{"position":{"x":42.8,"y":12.985804461050723},"alwaysFullscreen":false,"content":[{"params":{"text":"
The Era of Relationships<\/strong><\/p>\n\n
\n\t
this era is defined by establishing and maintaining a relationship or a connection with the customer<\/li>\n\t
advertisements are created to appeal to emotions, feelings, loyalty, etc.<\/li>\n\t
\"cause\" advertising is also popular; a product or service is associated with an ethical cause (political, environmental, societial, etc.)<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"99d3b40c-dfc2-49de-b5c3-aef93ba72d51"}]},{"position":{"x":17.599999999999998,"y":69.21917459239131},"alwaysFullscreen":false,"content":[{"params":{"text":"
The Era of Production<\/strong><\/p>\n\n
\n\t
the focus of this era was on the quality and\/or availability of the product or service itself<\/li>\n\t
advertisements were usually fairly straight-forward and not \"flashy\", containing the facts about the product or service, and sometimes explaining in great detail the quality; products or services \"spoke for themselves\"<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"142f5c91-ac07-4880-bfb1-6d6266fcab12"}]}],"hotspotNumberLabel":"Hotspot #num","closeButtonLabel":"Close","image":{"path":"images\/image-604a6f31132d8.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1517,"height":812},"backgroundImageAltText":"6 photos representing different eras of marketing"}