{"taskDescription":"Audience Analysis Practice (based on Kickbacks case study)","pagesList":[{"params":{"elementList":[{"params":{"text":"

Answer each of the questions below to practice completing an audience analysis. This is good practice for Lab 2, which we'll complete in class in week 4.<\/p>\n\n

Use the case study we analyzed in week 2, \"Cross Cultural Communication and Kickbacks\" to answer the questions. You may want to refresh your memory by skimming the case again before continuing. There is a short summary below.<\/p>\n\n

Your task<\/h3>\n\n
You are Madeline O'Connor, Vice President of Sales (Europe) for REACOMM. Your boss, Don Smith, asked you to find out who is providing kickbacks to customers, which is a breach of ethics in the company. <\/p>\n\n
You have to write to all of your sales associates in Europe to find out who is doing this and take action to stop it.<\/p>\n\n
How would you analyze your audience in this situation? What impact might this analysis have on how you craft your message?<\/p>\n\n
Note: you have to answer each question to be able to export the text, but there may legitimately be questions you don't know the answer to. In that case, you can write \"unknown\". <\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"a08ed20a-a450-49a4-aa43-02b2c700ecea"},{"params":{"inputFieldSize":"3","requiredField":true,"remainingChars":"Remaining characters: @chars","taskDescription":"
1. Who are my primary audience? <\/p>\n\n
(consider demographics, environment)<\/p>\n","placeholderText":"Answer:","maximumLength":1000},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"c3a8ce56-168d-4b06-8a86-c5b5b5c079f9"},{"params":{"inputFieldSize":"3","requiredField":true,"remainingChars":"Remaining characters: @chars","taskDescription":"
2. What are their positions and responsibilities?<\/p>\n\n
(consider their job titles, roles, and responsibilities)<\/p>\n","placeholderText":"Answer:","maximumLength":1000},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"fca4fc8a-fca8-4802-af14-9498695f627a"},{"params":{"inputFieldSize":"3","requiredField":true,"remainingChars":"Remaining characters: @chars","taskDescription":"
3. What are their needs and concerns? <\/p>\n\n
(consider what these workers need in general as well as what they need in relation to this situation. Also, consider their concerns: what might they be worried about?)<\/p>\n","placeholderText":"Answer:","maximumLength":1000},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"a29b4aed-ebab-446b-b539-7a7cda8c70a8"},{"params":{"inputFieldSize":"3","requiredField":true,"remainingChars":"Remaining characters: @chars","taskDescription":"
4. What is their relationship to me?<\/p>\n\n
(consider whether we have \"history\" and whether we are on the same level in the hierarchy)<\/p>\n","placeholderText":"Answer:","maximumLength":1000},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"bfc2fc39-b283-4ea3-bfd4-ed13796ada2b"},{"params":{"inputFieldSize":"3","requiredField":true,"remainingChars":"Remaining characters: @chars","taskDescription":"
5. What is their knowledge of the subject? <\/p>\n\n
(consider whether they need a lot of background information or detail)<\/p>\n","placeholderText":"Answer:","maximumLength":1000},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"283c3712-d04e-498c-96ed-cef45cf1e8b5"},{"params":{"inputFieldSize":"3","requiredField":true,"remainingChars":"Remaining characters: @chars","taskDescription":"
6. What is their expected reaction to my message?<\/p>\n\n
(consider whether there's any environmental interference -- is this good, bad, or neutral news for them?)<\/p>\n","placeholderText":"Answer:","maximumLength":1000},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"0ea8d2c8-6ace-42c2-ae96-8d27229a2f7f"},{"params":{"inputFieldSize":"3","requiredField":true,"remainingChars":"Remaining characters: @chars","taskDescription":"
7. Who is my secondary (and hidden) audience? <\/p>\n\n
(consider who else will definitely see this, as well as who else might see it accidentally or unintentionally)<\/p>\n","placeholderText":"Answer:","maximumLength":1000},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"df215247-c234-44db-b741-aa10b1fcad89"},{"params":{"inputFieldSize":"3","requiredField":true,"remainingChars":"Remaining characters: @chars","taskDescription":"
Conclusion: How might the answers to these questions change the way you craft your message? <\/p>\n","placeholderText":"Answer:","maximumLength":1000},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"e9de79d0-d707-4362-81cf-6aaa61514b12"}],"helpTextLabel":"Read more","helpText":"
If you're having trouble with this task, try looking over the Audience Analysis questions again (they're on the previous slide in this learning module). <\/p>\n\n
You can also read over the case \"Cross-Cultural Communication and Kickbacks\", which is in week 2. However, the quick summary I provided on this page is probably enough for you to complete this. <\/p>\n"},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Audience Analysis Questions"},"subContentId":"f3b7bb09-cd52-492c-adf1-17626bfa3e4d"},{"params":{"description":"
Well done! Now you can export your answers. <\/p>\n\n
You can choose to export them as a Word document, or click \"Select\" and then copy and paste the content into another program of your choice. <\/p>\n\n
Compare your answers with mine (in the next slide). <\/p>\n","createDocumentLabel":"Create document","submitTextLabel":"Submit","submitSuccessTextLabel":"Your report was submitted successfully!","selectAllTextLabel":"Select","exportTextLabel":"Export","helpTextLabel":"More information","requiresInputErrorMessage":"Remember to answer all questions. If you don't know the answer, you can input "unknown".: @pages","helpText":"
If you hit the \"Export' button, your computer will automatically generate and open a Word document with all of your answers. You can then simply save the document on your computer.<\/p>\n\n
If you hit the \"Select\" button, you can copy and then paste the contents into any file type you like (Google Doc, Pages file, RTF, etc.). <\/p>\n"},"library":"H5P.DocumentExportPage 1.5","metadata":{"contentType":"Document Export Page","license":"U","title":"Audience Analysis Practice Export Page"},"subContentId":"c0943e43-7141-454b-a863-5b8d94997751"}],"i10n":{"previousLabel":"Previous","nextLabel":"Next","closeLabel":"Close"}}

Audience Analysis Practice (Kickbacks)

Chandra Hodgson