{"scoreShow":"Check","tryAgain":"Retry","scoreExplanation":"Correct answers give +1 point. Incorrect answers give -1 point. The lowest possible score is 0.","question":{"settings":{"size":{"width":920,"height":610},"background":{"path":"images\/background-5fded6de33367.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":865,"height":457,"originalImage":{"path":"images\/background-5fdeb2c5aadee.jpg","mime":"image\/jpeg","height":568,"width":1073}}},"task":{"elements":[{"x":0,"y":51.63511187607573,"width":5.699319920091324,"height":1.1702103310502283,"dropZones":["0","1","2","3","4","5","6","7","8","9"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"

Resonance<\/p>\n"},"subContentId":"cf5e2329-8047-4830-b1db-deade7447ef0","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":25,"multiple":false},{"x":0,"y":44.75043029259897,"width":5.699319920091324,"height":1.1702103310502283,"dropZones":["1","0","2","3","4","5","6","7","8","9"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"

Judgments<\/p>\n"},"subContentId":"7c30d10d-6b95-4035-a28b-dabf8b636408","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":25,"multiple":false},{"x":0,"y":74.01032702237522,"width":4.38653453196347,"height":1.6860939640410957,"dropZones":["2","0","1","3","4","5","6","7","8","9"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"

Feelings<\/p>\n"},"subContentId":"eab091a4-939a-454d-938c-4907a7169e97","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":25,"multiple":false},{"x":0,"y":37.86574870912221,"width":6.355712614155251,"height":1.1702103310502283,"dropZones":["0","1","2","3","4","5","6","7","8","9"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"

Performance<\/p>\n"},"subContentId":"613f98b7-617a-45fd-b0e4-a87086ab30d9","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":25,"multiple":false},{"x":0,"y":65.40447504302927,"width":4.452173801369863,"height":1.6953244863013697,"dropZones":["0","1","2","3","4","5","6","7","8","9"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"

Imagery<\/p>\n"},"subContentId":"3da90d8b-04e3-4b54-9574-36f6cdb77287","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":25,"multiple":false},{"x":0,"y":58.5197934595525,"width":4.452173801369863,"height":1.1045710616438356,"dropZones":["0","1","2","3","4","5","6","7","8","9"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"

Salience<\/p>\n"},"subContentId":"218119a4-4a17-46f3-ac99-bac36a097158","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":25,"multiple":false},{"x":0,"y":30.981067125645442,"width":10.884822203196347,"height":1.1702103310502283,"dropZones":["6","7","8","9","0","1","2","3","4","5"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"

Intense, Active Loyalty<\/p>\n"},"subContentId":"63382265-a801-48c9-8d67-0d8e5b5cf157","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":25,"multiple":false},{"x":0,"y":17.211703958691913,"width":14.101146404109588,"height":1.035854951484018,"dropZones":["6","7","8","9","0","1","2","3","4","5"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"

Positive, Accessible Reactions<\/p>\n"},"subContentId":"e398be9c-646b-4042-bb91-7f5938aecdcf","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":25,"multiple":false},{"x":0,"y":24.096385542168676,"width":13.444753710045662,"height":1.1702103310502283,"dropZones":["8","9","7","6","0","1","2","3","4","5"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"

Points of Parity & Difference<\/p>\n"},"subContentId":"9c78e960-bf12-484f-b7bf-c17864309068","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":25,"multiple":false},{"x":0,"y":10.327022375215147,"width":14.560621289954337,"height":1.1702103310502283,"dropZones":["6","7","8","9","0","1","2","3","4","5"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"

Deep, Broad Brand Awareness<\/p>\n"},"subContentId":"60b279b9-b457-489a-b84d-6ba85fee0d86","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":25,"multiple":false}],"dropZones":[{"x":30.82191780821918,"y":24.079973382092657,"width":9.845890410958903,"height":2.4942922374429224,"correctElements":["0"],"showLabel":false,"backgroundOpacity":10,"tipsAndFeedback":{"tip":""},"single":true,"autoAlign":false,"label":"

Resonance<\/div>\n"},{"x":25.114155251141554,"y":41.30800930421548,"width":7.220319634703196,"height":2.4942922374429224,"correctElements":["1"],"showLabel":false,"backgroundOpacity":10,"tipsAndFeedback":{"tip":""},"single":true,"autoAlign":false,"label":"

Judgments<\/div>\n"},{"x":41.09589041095891,"y":41.30808950086059,"width":7.220319634703196,"height":2.4942922374429224,"correctElements":["2"],"showLabel":false,"backgroundOpacity":10,"tipsAndFeedback":{"tip":""},"single":true,"autoAlign":false,"label":"

Feelings<\/div>\n"},{"x":19.40639269406393,"y":60.24096385542169,"width":10.50228310502283,"height":2.4942922374429224,"correctElements":["3"],"showLabel":false,"backgroundOpacity":10,"tipsAndFeedback":{"tip":""},"single":true,"autoAlign":false,"label":"

Performance<\/div>\n"},{"x":42.23744292237443,"y":60.238941344187104,"width":9.845890410958903,"height":2.4942922374429224,"correctElements":["4"],"showLabel":false,"backgroundOpacity":10,"tipsAndFeedback":{"tip":""},"single":true,"autoAlign":false,"label":"

Imagery<\/div>\n"},{"x":28.538812785388128,"y":80.45847881930814,"width":12.317619149543379,"height":2.559931506849315,"correctElements":["5"],"showLabel":false,"backgroundOpacity":10,"tipsAndFeedback":{"tip":""},"single":true,"autoAlign":false,"label":"

Salience<\/div>\n"},{"x":54.794520547945204,"y":18.930932039971626,"width":18.378995433789953,"height":2.6255707762557075,"correctElements":["6"],"showLabel":false,"backgroundOpacity":100,"tipsAndFeedback":{"tip":""},"single":true,"autoAlign":true,"label":"

\nIntense, Active Loyalty (What About You and Me?)\n<\/div>\n"},{"x":62.785388127853885,"y":41.29455830802394,"width":16.40981735159817,"height":2.6255707762557075,"correctElements":["7"],"showLabel":false,"backgroundOpacity":100,"tipsAndFeedback":{"tip":""},"single":true,"autoAlign":true,"label":"

\nPositive, Accessible Reactions (What About You?)\n<\/div>\n"},{"x":69.63470319634703,"y":60.238941344187104,"width":14.440639269406391,"height":2.6255707762557075,"correctElements":["8"],"showLabel":false,"backgroundOpacity":100,"tipsAndFeedback":{"tip":""},"single":true,"autoAlign":true,"label":"

\nPoints of Parity & Difference (What Are You?)\n<\/div>\n"},{"x":74.20091324200914,"y":80.894291095914,"width":13.127853881278538,"height":2.559931506849315,"correctElements":["9"],"showLabel":false,"backgroundOpacity":100,"tipsAndFeedback":{"tip":""},"single":true,"autoAlign":true,"label":"

\nDeep, Broad Brand Awareness (Who Are You?)\n<\/div>\n"}]}},"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableCheckButton":true,"singlePoint":false,"applyPenalties":false,"enableScoreExplanation":false,"dropZoneHighlighting":"never","autoAlignSpacing":2,"enableFullScreen":false,"showScorePoints":false,"showTitle":true},"grabbablePrefix":"Grabbable {num} of {total}.","grabbableSuffix":"Placed in dropzone {num}.","dropzonePrefix":"Dropzone {num} of {total}.","noDropzone":"No dropzone.","tipLabel":"Show tip.","tipAvailable":"Tip available","correctAnswer":"Correct answer","wrongAnswer":"Wrong answer","feedbackHeader":"Feedback","scoreBarLabel":"You got :num out of :total points","scoreExplanationButtonLabel":"Show score explanation","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yRetry":"Retry the task. Reset all responses and start the task over again.","localize":{"fullscreen":"Fullscreen","exitFullscreen":"Exit fullscreen"}}

Brand Resonance Pyramid

Natalie Oldfield