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After you've watched the above video, take this quick quiz to see how well you understand how to create and use a SWOT analysis. <\/p>\n"},"progressType":"dots","passPercentage":50,"questions":[{"params":{"media":{"disableImageZooming":false},"answers":[{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Strengths<\/div>\n"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Weaknesses<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Opportunities<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Threats<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"Check","submitAnswerButton":"Submit","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again."},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"

Which elements of the SWOT are normally considered to describe internal <\/strong>factors?<\/p>\n"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"Internal factors"},"subContentId":"fb2042a8-7355-418c-9e74-40ba703669b3"},{"params":{"media":{"disableImageZooming":false},"correct":"false","behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"feedbackOnCorrect":"Right! Sometimes a weakness can correspond to an opportunity, or a strength in one part of a business can be a weakness in another.","feedbackOnWrong":"Think again. Sometimes a weakness can correspond to an opportunity, or a strength in one part of a business can be a weakness in another."},"l10n":{"trueText":"True","falseText":"False","score":"You got @score of @total points","checkAnswer":"Check","submitAnswer":"Submit","showSolutionButton":"Show solution","tryAgain":"Retry","wrongAnswerMessage":"Wrong answer","correctAnswerMessage":"Correct answer","scoreBarLabel":"You got :num out of :total points","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again."},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"

Each element should only appear in one quadrant of your SWOT analysis.<\/p>\n"},"library":"H5P.TrueFalse 1.8","metadata":{"contentType":"True\/False Question","license":"U","title":"Categories"},"subContentId":"243f6f6b-3e41-4501-a731-c3fbedf07906"},{"params":{"media":{"disableImageZooming":false},"answers":[{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"

That's a great way to discourage your people from suggesting ideas. <\/div>\n","notChosenFeedback":""},"text":"
Penalize the person who proposed it in the first place and wasted everyone's time. <\/div>\n"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"
That's right! Sometimes tweaking an objective will make it feasible, but if not, you should be ready to acknowledge it's not worth pursuing at this time.<\/div>\n","notChosenFeedback":""},"text":"
Adjust or even abandon the objective.<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"
SWOT analyses are only as good as the expertise of those who contribute to them, but if you've set it up right, the negative outcome should have some validity. Worth investigating further at least.<\/div>\n","notChosenFeedback":""},"text":"
Ignore it because SWOT analyses are often subjective and inaccurate.<\/div>\n"},{"correct":false,"tipsAndFeedback":{"chosenFeedback":"
The point isn't to make the SWOT analysis say what you want to hear but to provide some insights into the feasibility of the objective. <\/div>\n","tip":"","notChosenFeedback":""},"text":"
Move some of the items into other categories until the SWOT analysis supports your objective.<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"Check","submitAnswerButton":"Submit","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again."},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
When your SWOT analysis shows more negative outcomes than positives for your objective, you should: <\/p>\n"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"Objectives 1"},"subContentId":"3dc236ca-aa54-45c6-b724-5249bc0cae1e"},{"params":{"scoreShow":"Check","submit":"Submit","tryAgain":"Retry","scoreExplanation":"Correct answers give +1 point. Incorrect answers give -1 point. The lowest possible score is 0.","question":{"settings":{"size":{"width":620,"height":310}},"task":{"elements":[{"x":70.58823529411764,"y":20.168067226890756,"width":10.367227100840335,"height":1.2292542016806722,"dropZones":["0","1"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"
no sales experience <\/p>\n"},"subContentId":"68a4f0e2-47aa-40f0-9b7d-466235f8d369","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":100,"multiple":false},{"x":70.58823529411764,"y":33.61344537815126,"width":10.367227100840335,"height":1.2292542016806722,"dropZones":["0","1","2","3"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"
bad weather<\/p>\n"},"subContentId":"ec3e65a5-6d2f-4983-917e-b3baa57bc05f","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":100,"multiple":false},{"x":70.58823529411764,"y":6.722689075630252,"width":10.366439075630252,"height":1.2495800420168068,"dropZones":["0","1"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"
shy with strangers<\/p>\n"},"subContentId":"3e3ca68e-0883-4fae-80e8-982418427ea0","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":100,"multiple":false},{"x":70.58823529411764,"y":73.94957983193277,"width":10.367227100840335,"height":1.2487920168067226,"dropZones":["1","0","2","3"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"
strong work ethic<\/p>\n"},"subContentId":"d570e780-9077-4db6-aef4-ab01fdc3f02d","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":100,"multiple":false},{"x":70.58823529411764,"y":60.50420168067227,"width":10.365657563025211,"height":1.2495800420168068,"dropZones":["0","1","2","3"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"
no vendor license<\/p>\n"},"subContentId":"567016b6-15e1-4a28-a3b6-d36ed77e4ebd","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":100,"multiple":false},{"x":70.58823529411764,"y":47.05882352941176,"width":10.366439075630252,"height":1.2495800420168068,"dropZones":["0","1","2","3"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"
sponsor a team<\/p>\n"},"subContentId":"1fc501d4-4aec-4ad7-a9ce-b90dc0fea026","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":100,"multiple":false},{"x":70.58823529411764,"y":87.39495798319328,"width":10.367227100840335,"height":1.2495800420168068,"dropZones":["0","1","2","3"],"type":{"library":"H5P.AdvancedText 1.1","params":{"text":"
people BYO drinks<\/p>\n"},"subContentId":"cb150308-3356-43a1-99a7-00b220868abb","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"backgroundOpacity":100,"multiple":false}],"dropZones":[{"x":-2.0516018926670055e-6,"y":6.743713891806737,"width":12.373949579831931,"height":8.466386554621849,"correctElements":["3"],"showLabel":true,"backgroundOpacity":100,"tipsAndFeedback":{"tip":""},"single":false,"autoAlign":false,"label":"
Strengths<\/div>\n"},{"x":33.61344537815126,"y":6.722689075630252,"width":12.373949579831931,"height":8.466386554621849,"correctElements":["0","2"],"showLabel":true,"backgroundOpacity":100,"tipsAndFeedback":{"tip":""},"single":false,"autoAlign":false,"label":"
Weaknesses<\/div>\n"},{"x":-2.0516018926670055e-6,"y":57.14287355567228,"width":12.373949579831931,"height":8.302789915966386,"correctElements":["5"],"showLabel":true,"backgroundOpacity":100,"tipsAndFeedback":{"tip":""},"single":false,"autoAlign":false,"label":"
Opportunities<\/div>\n"},{"x":33.61344537815126,"y":57.14285714285714,"width":12.373949579831931,"height":8.302789915966386,"correctElements":["1","4","6"],"showLabel":true,"backgroundOpacity":100,"tipsAndFeedback":{"tip":""},"single":false,"autoAlign":false,"label":"
Threats<\/div>\n"}]}},"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableCheckButton":true,"singlePoint":false,"applyPenalties":true,"enableScoreExplanation":true,"dropZoneHighlighting":"always","autoAlignSpacing":2,"enableFullScreen":false,"showScorePoints":true,"showTitle":true},"grabbablePrefix":"Grabbable {num} of {total}.","grabbableSuffix":"Placed in dropzone {num}.","dropzonePrefix":"Dropzone {num} of {total}.","noDropzone":"No dropzone.","tipLabel":"Show tip.","tipAvailable":"Tip available","correctAnswer":"Correct answer","wrongAnswer":"Wrong answer","feedbackHeader":"Feedback","scoreBarLabel":"You got :num out of :total points","scoreExplanationButtonLabel":"Show score explanation","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yRetry":"Retry the task. Reset all responses and start the task over again.","localize":{"fullscreen":"Fullscreen","exitFullscreen":"Exit fullscreen"}},"library":"H5P.DragQuestion 1.14","metadata":{"contentType":"Drag and Drop","license":"U","title":"Assemble a SWOT: Drag the factors to the appropriate categories to help your friend decide whether to sell cold drinks at community soccer games."},"subContentId":"3b8fe48f-09a4-41de-86b9-d3942e9d7a8d"}],"disableBackwardsNavigation":false,"randomQuestions":false,"endGame":{"showResultPage":true,"showSolutionButton":true,"showRetryButton":true,"noResultMessage":"Finished","message":"Your result:","scoreBarLabel":"You got @finals out of @totals points","overallFeedback":[{"from":0,"to":100}],"solutionButtonText":"Show solution","retryButtonText":"Retry","finishButtonText":"Finish","submitButtonText":"Submit","showAnimations":false,"skippable":false,"skipButtonText":"Skip video"},"override":{"checkButton":true},"texts":{"prevButton":"Previous question","nextButton":"Next question","finishButton":"Finish","submitButton":"Submit","textualProgress":"Question: @current of @total questions","jumpToQuestion":"Question %d of %total","questionLabel":"Question","readSpeakerProgress":"Question @current of @total","unansweredText":"Unanswered","answeredText":"Answered","currentQuestionText":"Current question","navigationLabel":"Questions","questionSetInstruction":"Choose question to display"}}

SWOT Self-test

Description

Dorothy Hadfield