{"media":{"disableImageZooming":false},"text":"

The 5-level Whole product concept is a marketing concept for how we think about a product offering from a customer perspective. Service marketing has 3 extra Ps. Fill in the missing words by reflecting on 7ps and 5 levels of a product.<\/p>\n\n

<\/h3>\n","overallFeedback":[{"from":0,"to":100}],"showSolutions":"Show solution","tryAgain":"Retry","checkAnswer":"Check","submitAnswer":"Submit","notFilledOut":"Please fill in all blanks to view solution","answerIsCorrect":"':ans' is correct","answerIsWrong":"':ans' is wrong","answeredCorrectly":"Answered correctly","answeredIncorrectly":"Answered incorrectly","solutionLabel":"Correct answer:","inputLabel":"Blank input @num of @total","inputHasTipLabel":"Tip available","tipLabel":"Tip","behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"autoCheck":false,"caseSensitive":true,"showSolutionsRequiresInput":true,"separateLines":false,"confirmCheckDialog":true,"confirmRetryDialog":true,"acceptSpellingErrors":true},"scoreBarLabel":"You got :num out of :total points","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again.","a11yCheckingModeHeader":"Checking mode","confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"questions":["
1. Core product is the purpose behind the existence of a service.<\/p>\n\n
2.* Expected * product is a set of qualities a customer expects when buying a service.<\/p>\n\n
3.* Servicescape* refers to ambiance, space, functions, symbols, signs, and artifacts.<\/p>\n\n
4.Basic product is how the core benefit is translated into a service package.<\/p>\n\n
5. * People * refers to employees who are the face of the organization.<\/p>\n\n
6.Process refers to the course of activities, procedures, or mechanisms that act as a channel for service delivery.<\/p>\n\n
7. Augmented product is the distinguishing factor for any service brand<\/p>\n\n
8.Tangible refers to internet presence, brochures, uniforms, equipments, business cards<\/p>\n\n
9.Physical evidence refers to a blend of tangible signs that can help customers better understand the service.<\/p>\n\n
10.Potential product is finding new ways of pleasing customer<\/p>\n\n
<\/p>\n\n
<\/p>\n\n
<\/p>\n"]}

Whole Product Model for Services

ESTATIRA SHIRKHODAEE