Getting Started with Business Research: A Self-Paced Library Research Module for Undergrad & Grad Business Students


This module will help York University students enrolled in undergraduate and graduate business courses conduct library research for their business assignments.

  • Slide 2: Topics covered in this module
  • Slides 3-5: Getting Business Research Help
  • Slides 6-14: Company Research (Filings, Financials, Analyst Reports & Company Reports)
  • Slides 15-22: Industry & Market Research (Industry Reports, Market Research Reports & Consumer Analysis)
  • Slides 23-27: Finance Research (Company & Industry Ratios, Bloomberg Terminal)
  • Slides 28-34: Business Article Research (Article Types, Search Terms, Searching Omni & Business Article Databases)
  • Slides 35-37: APA Citation Resources

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While the video content includes closed captioning, you can also access a copy of the video transcripts here (link).