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This is a self-directed lesson about how to structure persuasive messages in COMM8400 Business Communications.<\/p>\n\n

This lesson presents information about how to use the AIDA persuasion model in business communications, by using the progression of attention, interest, desire and action. <\/p>\n","coverMedium":{"library":"H5P.Image 1.1","metadata":{"contentType":"Image","license":"CC BY","title":"Two middle age business workers smiling happy and confident. Working together with smile on face hand giving high five at the office","authors":[{"name":"krakenimages","role":"Author"}],"source":"https:\/\/unsplash.com\/photos\/376KN_ISplE?utm_source=unsplash&utm_medium=referral&utm_content=creditShareLink","licenseVersion":"4.0","yearFrom":2020},"params":{"contentName":"Image","decorative":false,"alt":"Two middle age business workers smiling happy and confident. 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AIDA persuasion model: <\/p>\n\n

Attention<\/li>\n\t
Interest<\/li>\n\t
Desire<\/li>\n\t
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The AIDA format follows this formula:<\/p>\n\n
1. Attention<\/p>\n\n
2. Interest<\/p>\n\n
3. Desire<\/p>\n\n
4. Action<\/p>\n","
The AIDA format follows this formula:<\/p>\n\n
1. Action<\/p>\n\n
2. Interest<\/p>\n\n
3. Desire<\/p>\n\n
4. Attention<\/p>\n","
The AIDA format follows this formula:<\/p>\n\n
1. Adventure<\/p>\n\n
2. Interest<\/p>\n\n
3. Desire<\/p>\n\n
4. Attention<\/p>\n","
The AIDA format follows this formula:<\/p>\n\n
1. Attention<\/p>\n\n
2. Interest<\/p>\n\n
3. Desire<\/p>\n\n
4. Accuracy<\/p>\n"],"tip":""},{"subContentId":"ce703545-5e88-4931-af03-0a25cdb2153f","summary":["
The AIDA formula is an effective tool for business and personal communication<\/p>\n","
The AIDA formula is an effective tool only for business communication<\/p>\n","
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COMM8400 Week 5 AIDA Persuasive documents lesson self-directed

Kevin Swayze