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This is a self-directed lesson about how to employ persuasion in COMM8400 Business Communications.<\/p>\n\n

This lesson presents information about how to build your personal credibility, address the needs of your intended audience and how to shape messages for varied audiences.<\/p>\n\n

<\/p>\n","coverMedium":{"library":"H5P.Image 1.1","metadata":{"contentType":"Image","license":"CC BY","title":"Facebook page of an entrepreneur's social media on desktop and mobile","authors":[{"name":"Austin Distel","role":"Author"}],"source":"https:\/\/unsplash.com\/photos\/tLZhFRLj6nY?utm_source=unsplash&utm_medium=referral&utm_content=creditShareLink","licenseVersion":"4.0","yearFrom":2019},"params":{"contentName":"Image","decorative":false,"alt":"Facebook page of an entrepreneur's social media on desktop and mobile","file":{"path":"images\/coverImage-61ffe3b9a56ba.jpg","mime":"image\/jpeg","width":4849,"height":3233}},"subContentId":"17e0b45a-d1c6-4512-9d6d-737bf7f2b1e5"}},"chapters":[{"params":{"content":[{"content":{"params":{"contentName":"Image","alt":"Persuasion","file":{"path":"images\/file-61ff1486798da.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":720,"height":405}},"library":"H5P.Image 1.1","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"},"subContentId":"e9fc265c-7857-45ac-96e3-77e046a0fcef"},"useSeparator":"auto"},{"content":{"params":{"playerMode":"full","fitToWrapper":false,"controls":true,"autoplay":true,"playAudio":"Play audio","pauseAudio":"Pause audio","contentName":"Audio","audioNotSupported":"Your browser does not support this audio","files":[{"path":"audios\/files-61ff220ba611f.m4a","mime":"audio\/mp4","copyright":{"license":"U"}}]},"library":"H5P.Audio 1.5","metadata":{"contentType":"Audio","license":"U","title":"Welcome"},"subContentId":"f38c8bd8-46af-4ec5-bde7-e8e121442227"},"useSeparator":"auto"},{"content":{"params":{"text":"

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Expertise and specialized knowledge<\/div>\n"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Trust \u2014 do you have a hidden agenda?<\/div>\n"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Similarity with the people you wish to persuade<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Your willingness to work overtime.<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"Check","submitAnswerButton":"Submit","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again."},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"

What are key contributors to your personal credibility at work?<\/p>\n"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"Multiple Choice"},"subContentId":"0cd99e14-e9e4-4cc3-9d0f-b0eb884bfa9f"},{"params":{"media":{"disableImageZooming":false},"correct":"false","behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false},"l10n":{"trueText":"True","falseText":"False","score":"You got @score of @total points","checkAnswer":"Check","submitAnswer":"Submit","showSolutionButton":"Show solution","tryAgain":"Retry","wrongAnswerMessage":"Wrong answer","correctAnswerMessage":"Correct answer","scoreBarLabel":"You got :num out of :total points","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again."},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"

A clear objective ruins your chances of crafting a pursuasive message. <\/p>\n"},"library":"H5P.TrueFalse 1.8","metadata":{"contentType":"True\/False Question","license":"U","title":"True\/False Question"},"subContentId":"31fb39f3-da65-4c1d-9b44-648cc1cce9fb"},{"params":{"media":{"disableImageZooming":false},"correct":"true","behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false},"l10n":{"trueText":"True","falseText":"False","score":"You got @score of @total points","checkAnswer":"Check","submitAnswer":"Submit","showSolutionButton":"Show solution","tryAgain":"Retry","wrongAnswerMessage":"Wrong answer","correctAnswerMessage":"Correct answer","scoreBarLabel":"You got :num out of :total points","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again."},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"

Limit yourself to one objective for each persuasive message<\/p>\n"},"library":"H5P.TrueFalse 1.8","metadata":{"contentType":"True\/False Question","license":"U","title":"True\/False Question"},"subContentId":"119dcd55-3c28-4de4-86cf-17b2b54d07ca"}],"disableBackwardsNavigation":false,"randomQuestions":true,"endGame":{"showResultPage":true,"showSolutionButton":true,"showRetryButton":true,"noResultMessage":"Finished","message":"Your result:","overallFeedback":[{"from":0,"to":100}],"solutionButtonText":"Show solution","retryButtonText":"Retry","finishButtonText":"Finish","showAnimations":false,"skippable":false,"skipButtonText":"Skip video"},"texts":{"prevButton":"Previous question","nextButton":"Next question","finishButton":"Finish","textualProgress":"Question: @current of @total questions","jumpToQuestion":"Question %d of %total","questionLabel":"Question","readSpeakerProgress":"Question @current of @total","unansweredText":"Unanswered","answeredText":"Answered","currentQuestionText":"Current question"},"override":{"checkButton":true}},"library":"H5P.QuestionSet 1.20","metadata":{"contentType":"Question Set","license":"U","title":"Summary questions"},"subContentId":"f77a02d6-4371-4929-ac4b-5e1259f9f247"},"useSeparator":"auto"}]},"library":"H5P.Column 1.16","subContentId":"41215184-8573-46fd-bfba-a2ce17fb0cf6","metadata":{"contentType":"Column","license":"U","title":"Summary Questions"}}],"behaviour":{"defaultTableOfContents":true,"progressIndicators":true,"progressAuto":true,"displaySummary":true},"read":"Read","displayTOC":"Display 'Table of contents'","hideTOC":"Hide 'Table of contents'","nextPage":"Next page","previousPage":"Previous page","chapterCompleted":"Page completed!","partCompleted":"@pages of @total completed","incompleteChapter":"Incomplete page","navigateToTop":"Navigate to the top","markAsFinished":"I have finished this page","fullscreen":"Fullscreen","exitFullscreen":"Exit fullscreen","bookProgressSubtext":"@count of @total pages","interactionsProgressSubtext":"@count of @total interactions","submitReport":"Submit Report","restartLabel":"Restart","summaryHeader":"Summary","allInteractions":"All interactions","unansweredInteractions":"Unanswered interactions","scoreText":"@score \/ @maxscore","leftOutOfTotalCompleted":"@left of @max interactions completed","noInteractions":"No interactions","score":"Score","summaryAndSubmit":"Summary & submit","noChapterInteractionBoldText":"You have not interacted with any pages.","noChapterInteractionText":"You have to interact with at least one page before you can see the summary.","yourAnswersAreSubmittedForReview":"Your answers are submitted for review!","bookProgress":"Book progress","interactionsProgress":"Interactions progress","totalScoreLabel":"Total score","a11y":{"progress":"Page @page of @total.","menu":"Toggle navigation menu"}}

COMM8400 Week 5 Persuasion lesson self-directed

Kevin Swayze