{"iconType":"icon","icon":"plus","color":"#31683c","hotspots":[{"position":{"x":12.557173202076196,"y":36.53798947244501},"alwaysFullscreen":false,"content":[{"params":{"text":"

Who are our key partners?<\/li>\n\t
Who are our key suppliers?<\/li>\n\t
Which key resources are we acquiring from partners?<\/li>\n\t
Which key activities do partners perform?<\/li>\n\t
Motivations for partnerships: optimization and economy; reduction of risk and uncertainty; acquisition of particular resources and activities<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"c524480f-fbb3-49d7-a8be-d603b01498a6"}],"header":"Key Partners"},{"position":{"x":31.14345180381115,"y":26.284739177486554},"alwaysFullscreen":false,"content":[{"params":{"text":"
- What key activities do our value propositions require?<\/li>\n\t
- Our distribution channels?<\/li>\n\t
- Customer relationships?<\/li>\n\t
- Revenue streams?<\/li>\n\t
- Categories: production; problem-solving; platform\/network<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"38c300c8-dfe6-448c-9a3b-6999b3c4fb9e"}],"header":"Key Activities"},{"position":{"x":31.018711678967293,"y":58.65038949107523},"alwaysFullscreen":false,"content":[{"params":{"text":"
  - What key resources do our value propositions require?<\/li>\n\t
  - Our distribution channels?<\/li>\n\t
  - Customer relationships?<\/li>\n\t
  - Revenue streams?<\/li>\n\t
  - Types of resources: physical; intellectual (brand patents, copyrights, data); human; financial<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"ba152d71-9edb-424e-aed1-842853aee64d"}],"header":"Key Resources"},{"position":{"x":50.103950780077675,"y":42.65287521193221},"alwaysFullscreen":false,"content":[{"params":{"text":"
    - What value do we deliver to the customer?<\/li>\n\t
    - Which one of our customer\u2019s problems are we helping to solve?<\/li>\n\t
    - What bundles of products and services are we offering to each customer segment?<\/li>\n\t
    - Which customer needs are we satisfying?<\/li>\n\t
    - Characteristics: newness; performance; customization; \u201cgetting the job done\u201d; design; brand\/ status; price; cost reduction; risk reduction; accessibility; convenience\/usability<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"d8c76185-24f1-48b1-9911-8d7a1b4f24fb"}],"header":"Value Propositions"},{"position":{"x":69.18918988118806,"y":26.8406378810763},"alwaysFullscreen":false,"content":[{"params":{"text":"
      - What type of relationship does each of our customer segments expect us to establish and maintain with them?<\/li>\n\t
      - Which ones have we established?<\/li>\n\t
      - How are they integrated with the rest of our business model?<\/li>\n\t
      - How costly are they?<\/li>\n\t
      - Examples: personal assistance; dedicated personal assistance; self-service; automated services; communities; co-creation<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"33b234d3-7668-4b71-a30a-f0af48fb092f"}],"header":"Customer Relationships"},{"position":{"x":87.65072835807915,"y":43.08522579056236},"alwaysFullscreen":false,"content":[{"params":{"text":"
        \n\t
        For whom are we creating value?<\/li>\n\t
        Who are our most important customers?<\/li>\n\t
        Mass market; niche market; segmented; diversified; multi-sided platform.<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"1a338e71-8c87-4105-b500-10022b236707"}],"header":"Customer Segments"},{"position":{"x":69.43867013087578,"y":57.66214020885534},"alwaysFullscreen":false,"content":[{"params":{"text":"
        \n\t
        Through which channels do our customer segments want to be reached?<\/li>\n\t
        How are we reaching them now?<\/li>\n\t
        How are our channels integrated?<\/li>\n\t
        Which ones work best?<\/li>\n\t
        Which ones are most cost-efficient?<\/li>\n\t
        How are we integrating them with customer routines?<\/li>\n\t
        Channel phases:\n\t
        \n\t\t
        Awareness \u2013 How do we raise awareness about our company\u2019s products and services?<\/li>\n\t\t
        Evaluation \u2013 How do we help customers evaluate our organization\u2019s value proposition?<\/li>\n\t\t
        Purchase \u2013 How do we allow customers to purchase specific products and services?<\/li>\n\t\t
        Delivery \u2013 How do we deliver a value proposition to customers?<\/li>\n\t\t
        After sales \u2013 How do we provide post-purchase customer support?<\/li>\n\t<\/ul>\n\t<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"2a82b36d-3886-49a8-8a89-b3670febe969"}],"header":"Channels"},{"position":{"x":74.92723562400556,"y":80.20691342569184},"alwaysFullscreen":false,"content":[{"params":{"text":"
        \n\t
        For what value are our customers really willing to pay?<\/li>\n\t
        For what do they currently pay?<\/li>\n\t
        How are they currently paying?<\/li>\n\t
        How would they prefer to pay?<\/li>\n\t
        How much does each revenue stream contribute to overall revenues?<\/li>\n\t
        Types: asset sale; usage fee; subscription fees; lending\/renting\/leasing; licensing; brokerage fees; advertising<\/li>\n\t
        Fixed pricing: list price; product feature dependent; customer segment dependent; volume dependent<\/li>\n\t
        Dynamic pricing: negotiation (bargaining); yield management; real-time-market<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"2b71ec8b-c161-494a-ab16-66768946a21c"}],"header":"Revenue Streams"},{"position":{"x":26.777547434276094,"y":80.88633763466503},"alwaysFullscreen":false,"content":[{"params":{"text":"
        \n\t
        What are the most important costs inherent in our business model?<\/li>\n\t
        Which key resources are most expensive?<\/li>\n\t
        Which key activities are most expensive?<\/li>\n\t
        Is your business more: cost driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing); value driven (focused on value creation, premium value proposition).<\/li>\n\t
        Sample characteristics: fixed costs (salaries, rents, utilities); variable costs; economies of scale; economies of scope<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"dd5e5d63-1b57-4d2d-820c-83af467a150e"}],"header":"Cost Structure"}],"hotspotNumberLabel":"Hotspot #num","closeButtonLabel":"Close","image":{"path":"images\/image-612d97f1d6517.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":952,"height":635},"backgroundImageAltText":"The Business Model Canvas"}

The Business Model Canvas

Workforce Development Curriculum Team