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Facebook owns Instagram and What's App. These mergers mean that Facebook has one of the biggest data banks of users in the world, and can provide marketers with targeted cross-platform ad campaigns. If you have the money, you can reach a lot of people. Or even if you have a smaller budget, you can get your ads in front of those in your target market by selecting multiple demographic and psychographic details. Google operates similarly and has even more data between all of its Google applications and Youtube.<\/p>\n"},"subContentId":"4642ec65-6026-4b7b-8083-5d4caad773b6","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"pause":false,"displayType":"button","buttonOnMobile":false,"visuals":{"backgroundColor":"rgb(255, 255, 255)","boxShadow":true},"goto":{"url":{"protocol":"http:\/\/"},"visualize":false,"type":""},"label":"

Big Networks!<\/p>\n"},{"x":1.0917030567685588,"y":3.881610868510432,"width":38.427947598253276,"height":20.52401746724891,"duration":{"from":492.43,"to":493.43},"libraryTitle":"Statements","action":{"library":"H5P.Summary 1.10","params":{"intro":"Choose the correct statement.","summaries":[{"subContentId":"5f2feb0b-0bca-47ba-9217-87800dd0ddf1","tip":"","summary":["

While Facebook is one of the largest social networks, its growth has plateaud. If it wasn't for other social network acquisitions such as Instagram or What's App, Facebook would probably lose overall market share.<\/p>\n","

While Facebook is one of the largest social networks, its active users have declined since 2016.<\/p>\n"]},{"subContentId":"9fd6bdfe-8b75-4098-8442-3bf19cc229d3","summary":["

Twitter is quickly losing its market share. This means that it may not be the best social network for advertising for all markets or industries.<\/p>\n","

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Instagram<\/p>\n","

Twitter<\/p>\n","

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Facebook<\/p>\n","

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User-generated Content (UGC) is content about a brand that is created by the customer. Examples include social media posts from past customers and reviews. Savvy marketers encourage and use this kind of content to reduce the creative burden on their teams and to add authenticity to the brand.<\/p>\n"},"subContentId":"5386c4ea-7bf3-4991-bc78-57a84409924c","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"pause":false,"displayType":"button","buttonOnMobile":false,"visuals":{"backgroundColor":"rgb(255, 255, 255)","boxShadow":true},"goto":{"url":{"protocol":"http:\/\/"},"visualize":false,"type":""},"label":"

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Remarketing is the act of marketing to a guest a second time, usually if they did not complete a purchase. Typically, by using cookies and tracking apps on the website, Marketers are able to track visits by different users. Then, Marketers create ad campaigns on different platforms that will target these users, often with a special offer or more benefits to purchasing the product.<\/p>\n"},"subContentId":"90b8048e-3716-4fee-980b-c4db5b7658ca","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"pause":false,"displayType":"button","buttonOnMobile":false,"visuals":{"backgroundColor":"rgb(255, 255, 255)","boxShadow":true},"goto":{"url":{"protocol":"http:\/\/"},"visualize":false,"type":""},"label":"

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The Facebook Pixel is a piece of code that Marketers embed in their website. It matches website users with Facebook profiles, allowing Marketers to create lists of people to target with Facebook ads based on actual customers. <\/p>\n"},"subContentId":"a0e46978-34da-4dc3-add6-074b532c9ccf","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"pause":false,"displayType":"button","buttonOnMobile":false,"visuals":{"backgroundColor":"rgb(255, 255, 255)","boxShadow":true},"goto":{"url":{"protocol":"http:\/\/"},"visualize":false,"type":""},"label":"

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Social Media Marketing in Hospitality and Tourism

Jamie Hilsinger