{"iconType":"icon","icon":"plus","color":"#981d99","hotspots":[{"position":{"x":22.99771167048055,"y":8.870967741935484},"alwaysFullscreen":false,"content":[{"params":{"text":"

The Business Information Triangle is a visual model for understanding the origin and flow of information about companies, industries and markets, and business publications.<\/li>\n\t
It was developed by Hal P. Kirkwood and published in the article \"Towards a unified theory of business information\" in the journal Business Information Review<\/em>.<\/li>\n\t
Within the Business Information Triangle there are three distinct, yet connected, information ecosystems.<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"35f35584-607b-4ee6-b8f6-154ec37cc362"},{"params":{"text":"
What is an Ecosystem? This term comes from the field of Ecology, but in general use is defined as \"a complex network or interconnected system\". <\/p>\n\n
Source: (2021). Definition of ecosystem<\/em> [online]. Oxford University Press. Available at: https:\/\/www.lexico.com\/definition\/ecosystem (Accessed: 29 June 2021).<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"2d67d996-590c-457c-b3ab-0cb5317508a7"}],"header":"What is the Business Information Triangle?"},{"position":{"x":48.51258581235698,"y":33.51184475806452},"alwaysFullscreen":false,"content":[{"params":{"text":"
The Company Information Ecosystem includes information created by companies (websites, annual reports, press releases, or white papers) and information collected about companies and published in directories, company profiles, and investment analyst reports.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"72bdd26f-fd23-467a-adec-33a5a8d117b5"}],"header":"Companies"},{"position":{"x":79.40503432494279,"y":79.59929435483872},"alwaysFullscreen":false,"content":[{"params":{"text":"
\n\t
The Industries and Markets Information Ecosystem provides information on the broader industry that a company operates in, and may be organized by a number of different classification systems (e.g., NAICS, GICS, etc.).<\/li>\n\t
Industry data is compiled from company sources, government statistics, associations, and other sources and used in industry overviews and market research reports. <\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"d4f4716a-d11e-4ea1-89c2-13295798b66e"}],"header":"Industries and Markets"},{"position":{"x":18.306636155606405,"y":72.66255040322581},"alwaysFullscreen":false,"content":[{"params":{"text":"
The Business Publications Information Ecosystem includes company-created white papers, research-based working papers and peer-reviewed journal articles and non-peer-reviewed articles in magazines, trade journals, newspapers, and other business publications.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"35d96acb-5efc-4bfa-9daf-b742e2300208"}],"header":"Business Publications"}],"hotspotNumberLabel":"Hotspot #num","closeButtonLabel":"Close","image":{"path":"images\/image-60db1fd3120ae.jpg","mime":"image\/jpeg","copyright":{"license":"U","title":"The Business Information Triangle","author":"Linda D. Lowry","year":"2021","source":"https:\/\/researchguides.library.brocku.ca\/bizinfo\/overview"},"width":1280,"height":720},"backgroundImageAltText":"A triangle connecting the Companies, Business Publications, Industries and Markets Information Ecosystems"}

Business Information Triangle

Linda Lowry