{"panels":[{"content":{"params":{"text":"

Consider the following:<\/p>\n\n

What are their demographic markers (age, gender, education level, class, ethnicity, language ability)? These don't always have a bearing on how we communicate, but they can sometimes prove to be important to consider. <\/li>\n\t
What is their environment? What physical location might they be in when receiving my message? What emotional state might they be in? Is there any environmental interference caused by their context? <\/li>\n\t
What do I know about their workflow? Am I trying to get their attention at a particularly busy time? Are they working? Are they on vacation? What time zone are they in? \n\t
\n\t
Impact<\/h3>\n\t<\/li>\n\t
\n\t
encoding stage (diction, tone, register, jargon, content)<\/p>\n\t<\/li>\n\t
\n\t
channel and medium (what formats will be most efficient and appropriate?)<\/p>\n\t<\/li>\n\t
\n\t
decoding stage (how can I reduce bypassing?)<\/p>\n\t<\/li>\n<\/ul>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"ef5e3f54-6200-4093-ba8c-9376ac2759ec","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"1. Who are my primary audience?"},{"content":{"params":{"text":"
Consider the following:<\/p>\n\n
- What are their official job titles or roles?<\/li>\n\t
- What are their duties (with regards to my needs but also in general)?<\/li>\n\t
- Am I talking to the right person or am I asking them to do something they can't do?\n\t
  \n\t
  Impact<\/h3>\n\t<\/li>\n\t
  \n\t
  planning stage (what is my purpose\/ what feedback am I looking for?)<\/p>\n\t<\/li>\n\t
  \n\t
  encoding stage (level of formality, jargon)<\/p>\n\t<\/li>\n<\/ul>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"cee8aeb6-e304-4212-a028-ae9e04ce420c","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"2. What are their positions and responsibilities?"},{"content":{"params":{"text":"
  Consider the following:<\/p>\n\n
  \n\t
  In a general sense, what does someone in their position need to get through the day and do a good job?<\/li>\n\t
  What do all workers need in order to feel valued, regardless of position? <\/li>\n\t
  What might my audience be concerned or worried about specific to this situation? <\/li>\n\t
  Do I need to provide any reassurance in my message? \n\t
  \n\t
  Impact<\/h3>\n\t<\/li>\n\t
  \n\t
  encoding stage (content, tone, organization)<\/p>\n\t<\/li>\n\t
  \n\t
  overall strategy (Is this a neutral\/ routine message or is it a bad news message? Do I need to inform or persuade?)<\/p>\n\t<\/li>\n<\/ul>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"e3b9f2cb-9b36-4ef8-9123-23d7e7896bb6","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"3. What are their needs and concerns?"},{"content":{"params":{"text":"
  Consider the following: <\/p>\n\n
  \n\t
  Where are they in terms of the office or crew hierarchy?<\/li>\n\t
  Are they above me, below me, or on par with me?<\/li>\n\t
  What is our history? Do we have bad blood? Do we have a friendly relationship? Have there been prior misunderstandings? \n\t
  \n\t
  Impact<\/h3>\n\t<\/li>\n\t
  \n\t
  encoding stage (tone, strategy)<\/p>\n\t<\/li>\n\t
  \n\t
  channel and medium (what channels are open between us?)<\/p>\n\t<\/li>\n<\/ul>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"41c4733a-2e3f-4112-aac3-6502481c32e0","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"4. What is their relationship to me?"},{"content":{"params":{"text":"
  Consider the following:<\/p>\n\n
  \n\t
  Have they been involved since the beginning of this project or issue? Do they know the background?<\/li>\n\t
  How much detail do they need?<\/li>\n\t
  Are they clear on the consequences of the situation or do they need me to explain it?<\/li>\n\t
  Is this their area of expertise?\n\t
  \n\t
  Impact<\/h3>\n\t<\/li>\n\t
  \n\t
  encoding stage (content)<\/p>\n\t<\/li>\n\t
  \n\t
  decoding stage (how do I reduce bypassing?)<\/p>\n\t<\/li>\n<\/ul>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"0e898684-f0b0-410d-8ca6-e76acf2dcbd7","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"5. What is their knowledge of the subject?"},{"content":{"params":{"text":"
  Consider the following: <\/p>\n\n
  \n\t
  How would I feel if I received this message?<\/li>\n\t
  Do I expect resistance to my request? <\/li>\n\t
  Is there any environmental interference from the emotions involved in this situation? \n\t
  \n\t
  Impact<\/h3>\n\t<\/li>\n\t
  encoding stage (tone, register, organization and strategy)<\/li>\n\t
  channel and medium (is the format appropriate to the message?)<\/li>\n<\/ul>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"db271239-48c2-4657-8ecb-816b2b58401a","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"6. What is their expected reaction to my message?"},{"content":{"params":{"text":"
  Consider the following:<\/p>\n\n
  \n\t
  Who else might receive this message automatically (a manager, HR)?<\/li>\n\t
  Who else needs to see this message (co-director, collaborators, superiors)?<\/li>\n\t
  Who might unexpectedly see this message? Who is my hidden audience (could someone forward this message or post it to social media or otherwise share it without my knowledge)?\n\t
  \n\t
  Impact<\/h3>\n\t<\/li>\n\t
  \n\t
  encoding stage (register, tone, diction, content)<\/p>\n\t<\/li>\n\t
  \n\t
  channel and medium (how easy it is to share this medium? how confidential is this medium?)<\/p>\n\t<\/li>\n<\/ul>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"1b92c7c5-9209-492b-80e5-ccd53027fd4c","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"7. Who are my secondary (and\/or hidden) audiences?"}],"hTag":"h2"}

Audience Analysis

Chandra Hodgson